Model of Strategic Communication and Behavior Change Model of Strategic Communication and Behavior Change Kincaid DL, Delate R, Storey JD & Figueroa ME. (2013). Closing the Gaps in Practice and in Theory: Evaluation of the Scrutinize HIV Campaign in South Africa. In Rice R & Atkin C. Public Communication Campaigns, 4th Ed. Newbury Park, CA: Sage, pp. 305-319. Full-size image: 46.7 KB | View Download